Founded in 2012 on a simple observation: in Africa, the distance between field machinery and a laboratory in the city was too great for fluid analysis to be genuinely useful as a maintenance tool. We fixed that.
Atomic Oil began in 2012 in Gauteng as an off-site laboratory serving the motor and trucking industries. Founded by Sean Cooley, the company was built on a simple observation: in Africa, the distance between field machinery and a laboratory in the city was too great for fluid analysis to be genuinely useful as a maintenance tool.
Within its first decade, Atomic Oil pivoted from running its own laboratory to enabling its customers to run on-site labs — supplying on-site analytical instruments, condition-monitoring solutions, and the technical support needed to operate them in remote conditions. This shift moved the company from a service provider to a partner in asset lifecycle management.
Today the company operates as the authorised African distributor for two world-leading manufacturers of fluid analysis instrumentation, has launched a local Fluid Science manufacturing division to produce sampling consumables to ISO Ultra-Clean standards, and continues to expand its presence across Sub-Saharan Africa.
Sunette Cooley — 100% Shareholder
Sean Cooley — Founder & Chief Executive Officer
Rochelle Marshall — Operations Director & Accounts
Marvin Louw — Service & Support Manager
Duard Louw — Technical Manager
Susan Laas — Sales Manager
The Fluid Science manufacturing division operates as a distinct product-development arm — keeping specialist expertise close to the client across every region we serve.
Asset reliability in African operating environments demands more than equipment — it demands a partner that combines the global state-of-the-art with the local responsiveness of an in-country specialist.
In-house sampling consumables production at our Fluid Science division — shorter lead times, lower costs, and custom branding at scale.
Authorised African distributor for AMETEK Spectro Scientific and AMETEK Grabner Instruments — with direct access to world-leading analytical technology.
Real-time fluid analysis at the work site drastically reduces "dead time" between sampling and maintenance action.
TruVu 360 cloud platform standardises maintenance KPIs across all operating sites, enabling group-wide reporting and trend analysis.
Localised testing reduces reliance on external labs, avoiding logistics delays and expensive emergency repairs.
Ongoing training and capability transfer turn our equipment into a permanent internal asset for the customer.